Freelance consultant
Display & Video Ads
Create impactful display campaigns to increase brand awareness at the top of the conversion funnel. Display advertising on the Google Display Network primarily helps long-term growth. Display video, in particular, is an advertising format with a strong impact on consumer brand recognition.
Audience targeting
A good video display campaign on YouTube is first and foremost about choosing the audiences exposed to the advertising video, based on the client's core target. By A/B testing or cross-referencing audiences, you can then refine the targeting. Google's machine learning will also maximize conversion and interaction with the consumer.
Exploiting data
If the client already has a reasonable customer base, it is possible to exploit this data in a look-alike campaign, by searching on YouTube and the Google display network for consumers similar to your current customers. You can also re-target Internet users who have already visited your site in order to maximize your relevance in an environment where it can sometimes be difficult to find pre-defined audiences that match our target.